But that’s not all employers look for when sizing up new college graduates as potential employees.

"Each year, when we ask employers to rate the importance of a variety of skills and abilities, communication comes out on top," said Marilyn Mackes. "At the same time, however, employers view many other attributes as critical. This year, for example, employers cite the ability to work in a team, interpersonal and problem-solving skills, and initiative as among their most preferred qualities. They’re looking for the well-rounded candidate who can work well with others and function effectively in the workplace."

Interestingly, when asked which key skill was most lacking in new college graduate candidates, employers also named communication skills.

"Many employers pointed to a lack of writing skills on the part of candidates, and others reported that new college graduates lack the ability to communicate effectively in face-to-face situations -- including the job interview," said Mackes.

Despite the extensive criteria by which employers judge candidates, NACE’s survey shows a positive job market for the Class of 2008, with employers expecting to hire 16 percent more new college graduates in 2007-08 than they did in 2006-07.

"Overall, the job market looks good, but students still must work to market themselves effectively to employers and demonstrate that they have what employers want," said Mackes.

She encourages college students to turn to their campus career centers for resume and interview workshops. 

"Given the importance employers place on good communication and other key abilities, it’s well worth the student’s time to participate."